Planning a Perfect Packaging
According to the Sealed Air 2014 - Packaging for e-commerce
survey conducted in the United States, 66% of consumers believe that packaging
says how much the trader takes care of them and their order. At a time of
continued growth in e-commerce, this aspect is vital for businesses. If the
packaging of a parcel seems to be an innocuous gesture, there are however some
essential bases to respect. Follow our perfect parcel guide, step by step.
Ask yourself the right questions
Packing your merchandise seems very simple, but the reality
is quite different. A well packaged package asks you to ask yourself some
important questions before sending your goods. Here is a non-exhaustive list to
help you in this task ...
What : what do you
put in your boxes?
Where : Where do
you ship your products?
When : When do you
need the products?
How : how do you
intend to send it? By carrier, by Post?
How many: How many
products do you need to put in the package?
This question is far from innocuous because the breaks of
load are more violent , the parcel will be more roughed up with Post than with
professionals of the courier.
1st Step: The Choice of Packaging
This first step partly answers the question: "What do
you put in your boxes? " The wrong choice of packaging can have adverse
consequences on the condition of your package at the time of receipt: a crate
depressed, damaged, may disappoint the consumer.
And ask you what is the product to ship. This question
determines the nature of the packaging you will use. Indeed, a fragile product
requires a resistant packaging, while a product of unbreakable nature (a
sweater, for example) may very well be sent in a plastic bag.
There are several strengths , which are determined by the
weight and type of the product: single, double or triple flute. Always keep in
mind that between your company and their recipient packages will be handled
repeatedly, stacked, loaded and unloaded with more or less precaution !
A well packaged and protected package requires a body size
adapted to the product . If the cardboard is too big, you risk either to abuse
the means of rigging (see step n ° 2) or to see your product bumping against
the walls and arrive damaged.
Step 2: Stall the Product
You have chosen a packaging with the right dimensions,
resistant enough to protect the product, but this is not necessarily enough to
stabilize it in the box . For this, there are different types of wedges : kraft
paper, bubble wrap, air cushions, foam, etc.
When you buy 20 tons of crimp per year, that means you ship
those 20 tons by mail, package after package ... We now use air cushions,
manufactured on demand by a machine. We gain space and time in handling, and
save on shipping costs.
Once again, ask yourself the nature of the product to ship :
If the object is fragile, choose an effective protective
packaging such as bubble film. If the object is not fragile, but may be damaged
by bumping against the corners of the cardboard, opt for a wedging solution
such as kraft paper or air cushion.
Step 3: Set Up The Product
Several scenarios: you can have only one delicate product to
pack, or several goods to put in the same package. In the latter case, you can
use the objects to wedge them with each other according to their weight or
shape: the heavier object must be placed first, at the bottom of the box so as
not to crush the others. Then divide the other products around the heavy object
and then above.
4th Step: Close the Package
Now that your product is in the right packaging, protected
by effective blocking, you can close your package . It sounds obvious, but
there are some rules to follow.
With tape : choose a solid, 5 cm wide, so that it prevents
the cardboard from opening by itself. You can close your box in several
different ways with a roll of tape:
L : for light
products
In U : for heavy
products or the transport of light products that will go through several
routing steps
By combining L and
U : for the transport of heavy products over time
In H : very secure
method and suitable for all products.
With a strapping method : circled, the package is safe and
will not open. This method is however suitable for a mode of delivery by
carrier and not by mail, because the package could then cling in the conveyors
and tear.
Step 5: Ship the Package
The essential is done, the package well packaged, protected
and closed. It must now arrive safely in good condition ! To do this, be sure
to place your mailing labels as follows:
On the document pocket , the addresses of the recipient and
the sender must be clearly visible. Think of the labels " International
" or " Fragile ", so that the carrier can take some precautionary
measures during the routing.
The package is now ready to ship. Thanks to the good care
provided to your packaging boxes, the consumer should live a happy moment of unboxing
and recommend without hesitation the company.
The Three Key points to Remember :
- Ask yourself the right preliminary questions before packing a product: what, where, when, how, etc. This will save you time in order preparation.
- Think about the nature of the product to be shipped and opt for suitable packaging and packaging.
- Close your parcel well and put the shipping labels necessary for a serene transport.
Comments
Post a Comment