It's a fact: Today's customer wants to have an end-to-end experience with the brands they choose. It is in the context of this customer experience placed at the center of the concerns, that the packaging becomes an essential to conceive strategically. Unboxing is now a key moment in e-commerce. Social networks are a sounding board that can propel your brand beyond your normal consumer audience in a positive way (that's the goal) ... or negative if you neglect the quality of the packaging. If the 7 pillars of a good package must be respected in all circumstances, your ambition now is to smile and surprise your customers . If the goal is clear, it's sometimes hard to find inspiration to rethink your packaging design , or design your first custom packaging. The 5 brands selected by our teams will give you good ideas to apply at home. Have a good reading! Cheerz: the ambassador packaging of a success story Sezane: the must of women's retail L...
Planning a Perfect Packaging According to the Sealed Air 2014 - Packaging for e-commerce survey conducted in the United States, 66% of consumers believe that packaging says how much the trader takes care of them and their order. At a time of continued growth in e-commerce, this aspect is vital for businesses. If the packaging of a parcel seems to be an innocuous gesture, there are however some essential bases to respect. Follow our perfect parcel guide, step by step. Ask yourself the right questions Packing your merchandise seems very simple, but the reality is quite different. A well packaged package asks you to ask yourself some important questions before sending your goods. Here is a non-exhaustive list to help you in this task ... What : what do you put in your boxes? Where : Where do you ship your products? When : When do you need the products? How : how do you int...