It's a fact: Today's customer wants to have an end-to-end experience with the brands they choose. It is in the context of this customer experience placed at the center of the concerns, that the packaging becomes an essential to conceive strategically. Unboxing is now a key moment in e-commerce. Social networks are a sounding board that can propel your brand beyond your normal consumer audience in a positive way (that's the goal) ... or negative if you neglect the quality of the packaging. If the 7 pillars of a good package must be respected in all circumstances, your ambition now is to smile and surprise your customers . If the goal is clear, it's sometimes hard to find inspiration to rethink your packaging design , or design your first custom packaging. The 5 brands selected by our teams will give you good ideas to apply at home. Have a good reading! Cheerz: the ambassador packaging of a success story Sezane: the must of women's retail L...